Hi, I'm Will

I’m a creative director who loves to work on consumer events and festivals. I love dropping into the middle of the daily mix where you can activate at a cultural moment where the energy is high and the hopes and aspirations of the brand need to match that tenor. It brings out the best in a brand to rise to the occasion and do something magnificent and dynamic in the live space. I’ve produced experiences for up to 50k guests across three-day activations in 20 markets and managed budgets up to $5M.

You might know me from…

  • Johnnie Walker’s House of Walker

  • Don Julio Airstream Speakeasy

  • Smirnoff Rendezvous


Finance & VC, Media & entertainment, Real estate & hospitality, Sports


Brand & sponsor activations, Influencer events, Music festivals, Retail pop ups, Tradeshows


Brand strategy, Brand creative, Graphic design, Experiential design, Experiential program, VR/AR

Outside of work, I’m passionate about…

I am currently restoring an old town house from 1856. I am an active fine arts painter. I love to cook and ski and be outdoors. I am a music-head, always busy making playlists to guide my creative thinking. But most importantly, I am a proud father of two great young children and a husband to an amazing wife.

I’m a freelancer because…

The hardest part of freelancing is not always having the means to connect with clients on a 1:1 level that allows for true collaboration that can mature into a symbiotic relationship. But I believe Happily's model addresses this!